Initially this film was to spawn a series of short films about exercise. However, the focus somewhat changed. I don’t know whether the viewer can, but it’s very evident to me that as the camera rolled during the interview segments, my interest diverted in campaigning fashion to how you can develop and maintain peak physical fitness despite what some may see as a limiting condition.
This film was developed further to become ‘Bodybuilder, Powerlifter, Diabetic,’ which is a concept that may itself now spawn a series of further titles. We’re currently talking to partners to create this series during 2014/15.